DTC Health & Wellness CRO
Most DTC health brands
have a trust problem —
not a traffic problem.
Adi Rao is a technical CRO specialist who helps health and wellness ecommerce brands convert more skeptical buyers — using evidence-first experimentation, valid analytics, and implementation that actually ships.
Expertise with:
Your buyers are skeptical.
Your data is unreliable.
Your experiments aren't shipping.
Health and supplement buyers are among the most skeptical in ecommerce. They land on your product page with doubts — about ingredients, claims, efficacy — and the smallest friction pushes them out.
Most CRO approaches fail here for three reasons: the tracking is misfiring so decisions are built on bad data, the strategy never gets implemented because there's no developer, and the messaging doesn't match the way a science-literate buyer evaluates health claims.
That's the gap. Adi closes all three.
01 Scientific Credibility
MRes in Medical & Molecular Biosciences. BE in Biotechnology. Executive PG in Data Science. Adi understands what health brands are selling — and how a science-literate buyer evaluates claims. He knows where pages overclaim (destroying trust) or underclaim (losing sales), and rebalances messaging without triggering compliance risk.
02 Technical Ownership
Most CRO consultants produce strategy. Adi produces results. He implements experiments himself — VWO, custom JavaScript, full GA4 + GTM instrumentation. This eliminates the most common CRO failure mode: recommendations that sit in a document because no one built them.
03 Analytics Accuracy
Bad data is worse than no data. Every engagement starts with a tracking audit — GA4 custom events, GTM configuration, funnel integrity, experiment validity. Health brands running paid traffic cannot afford conversion decisions built on misfiring analytics. This gets fixed first.
Fix the tracking
GA4 events, GTM setup, funnel integrity. No optimisation work begins on misfiring data.
Read the data honestly
Session recordings, heatmaps, funnel drop-off, quantitative analysis. Evidence first, hypotheses second.
Build the experiment
Adi designs, implements, and validates every variant. No strategy documents collecting dust.
Let the results decide
Statistical validity, post-test analysis, documented learnings. Iteration from real outcomes — not gut feel.
Built for DTC health brands
running paid traffic.
This isn't general CRO advice adapted to health. The entire engagement model — the audit structure, the messaging framework, the experiment logic — is built around health and supplement buyers specifically.
Start the conversation →Start here — no commitment
Get a free look at your store's biggest conversion leaks.
A structured PDF review of your top 3–5 friction points, prioritised by estimated revenue impact. Delivered within 3 business days.
For qualified DTC health brands only. See the full criteria →